Al-Ikhsan Sport

Growing from just a single outlet established in 1993, Al-Ikhsan Sports has quickly expanded to earn its status as Malaysia’s No.1 Sports retailer, carrying an impressive range of sports apparel, equipment and footwear. Starting off as a single store in Johor owned by a husband and wife team, the brand has now multiplied its store count to having more than 130 outlets around the country. The brand’s main purpose is ‘to keep Malaysia fit and active by making sports affordable for all’.
Staying true to their goal of providing affordable sportswear and equipment for their shoppers, Al-Ikhsan offers products from well-known brands at competitive prices. Attaining quality products directly from international brands such as Adidas, New Balance, Puma and many more, they have successfully differentiated themselves from competitors.
Carrying sports apparel for different target audiences such as football fanatics, children, or casual athletes, Al-Ikhsan is able to appeal to everyone’s personal preference! As the exclusive licensee for brand for Liverpool FC, Umbro and Lotto products, fans can make their way to their outlet on LG1 to shop for these. With their own in-house brand AL Sports, the company even launched a Muslimah sportswear range, whereby they introduced a sports hijab for Mulism women who were concerned about modest dressing while maintaining an active lifestyle.
Just recently in November 2019, they received the “Brand of the Year” Award for Malaysia, from World Branding Forum, UK.
Lion is proud to support home-grown brands and loves to watch them successfully become a top player in the industry!