Be comfortable while you walk! ASICS is the acronym for the Latin phrase “AnimaSana In Corpore Sano”, which means “Sound Mind In A Sound Body” –it is their echo of consistency, innovation, commitment to quality and authenticity. ASICS has been central to their key objective: Producing innovative sports products solutions and technologies to help athletes and active consumers achieve their goals. With more than 50 years of experience in developing sports footwear and apparel, ASICS's research and development center in Japan work closely with athletes to create innovative sports product solutions for their customers. The core GEL cushioning system and Flytefoam were both renown in enabling the most comfortable and performance-enhancing footwear and apparel for all people. Besides comfort, ASICS is also committed to innovation and sustainability products by using technologies and materials that could help preserve resources and reduce the environmental impact. You will also be amazed by the different features of ASICS footwear with distinctive technologies for maximum comfort. For example, the GLIDERIDE™ design was inspired by the effortless coasting of a bicycle and it will change the way you run! Designed by Hiroaki Nishimura, he got his inspiration by “KORON-KORON”, a Japanese expression for the sound something makes when it tips over and continues toroll on its own, similarly like a bicycle to give an effortless coasting. Moreover,the uniquely curved sole features GUIDESOLE™ TECHNOLOGY served as a shock-absorbing landing zone, which means less fatigue and more miles. Running had beenn made easy with ASICS –your partner for the long run! You can find ASICS store at First Foor.