Snackeez Enterprise was originally conceived as a trading company for snacks and confectionaries in 2015. In 2016, a new business concept was formed when interest in childhood themed items was observed and the company repositioned itself to fulfil the niche demand.
The first Childhood concept store came in the form of a humble push-cart in IOI City Mall, Putrajaya. Its financial success led to the subsequent opening of a kiosk in Mytown Shopping Centre, Cheras in 2017 which proved to be an even bigger success. Since then, the business has continued to flourish and was featured in articles and interviews by respectable local publications such as Berita Harian, Kosmos, Harian Metro, Sin Chew Daily and BFM to name but a few.