Shiseido has defined the concept of beauty and spread its knowledge and power onto the world for 145 years.Shiseido Company, Limited is a Japanese multinational personal care company, that is a skin care, hair care, cosmetics and fragrance producer. It is one of the oldest cosmetics companies in the world. Founded in 1872, it celebrated its 140th anniversary in 2012.Shiseido has always been about doing things a little differently.Shiseido continues to thoughtfully fuse Eastern and Western philosophies and innovations together to serve as a beacon of beauty inspiration especially the Japanese sense of spiritual beauty for women all over the globe.Beauty is a shared feeling; it is diverse, and it is unifying. When we feel beautiful and confident, we can’t help but feel inspired to go out into the world and make a positive difference to other people’s lives. By inspiring empathy, beauty is the ultimate force of goodness that makes us feel truly alive.
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