Superdry

At Superdry, our clear brand positioning is centered on creating amazing clothes, through an obsession with design, quality and fit and is underpinned by relentless innovation and commitment to operational excellence in everything we do.

Our customers are loyal and global and are defined by attitude, not age. Core to the brand DNA is the combination of market-leading quality and design detail delivered at astonishing value for money. Superdry has democratic appeal, offering affordable, premium-quality clothing, accessories and footwear complemented by newer lifestyle categories such as Sport and Snow.

Our mission: build a creative and product led brand to inspire and engage the contemporary style obsessed consumer - always. Don Superdry’s jackets to stay warm in air-conditioned environments, available in loads of styles such as hydrotech waterproof, jet jackets, coach jackets, flight bomber jackets, track jackets, windcheater, puffer jackets and many more. Known for style and quality, Superdry’s iconic T-Shirts are available with an embroidered or emblazoned logo, in various colours from white to black, orange, pink, tri colours, green, blue and many more styles.

Besides outerwear and shirts, try Superdry’s Polo shirts, swimwear, knits, shorts, sweats, tops, underwear & sleepwear, bags, hats, belts, flip flops, pants, wallets, pencil cases, pouches and more.