As Korea's pioneer beauty company committed to nature, THE FACE SHOP creates products from approximately 600 natural ingredients such as flowers, grains, plants, fruits, mineral water, and oriental medicine to nourish and revitalize the skin. THE FACE SHOP introduced its new brand identity, a circular emblem depicting Demeter, the goddess of beauty and the brand logo around her describing THE FACE SHOP heritage. The elegant new symbol centres around nature’s timeless beauty and willingness to deliver endless beauty to customers. Launched in 2003 as Korea's pioneer beauty brand committed to nature and with a global presence of 3,000 stores in 35 countries including USA, Canada and Middle East, THE FACE SHOP is the most commercially successful and recognizable Korean brand with its famous tagline 'Natural Story'. THE FACE SHOP arrived in Malaysia in 2006 and grew under the direction of branding and retail specialist LG HOUSEHOLD & HEALTH CARE MALAYSIA SDN. BHD. THE FACE SHOP has more than 50 stores across Malaysia up till 2017. THE FACE SHOP products are made with natural ingredients. THE FACE SHOP is inspired by nature and believes that there is natural beauty to everyone. THE FACE SHOP provides high quality products at affordable prices. THE FACE SHOP is committed to making a wide variety of products that customers want. The Face Shop products range from makeup, skin care, body and hair products; such as Hydro Splash BB Cream, Extreme Volume Mascara-Lash Stretch, Gel Eyeliner, and Natural Sun SPF 45. Original from Korea, The Face Shop is now available at Sunway Pyramid.